Buying links remains one of the key strategies in website promotion and improving their positions in search engines. Even if a website gets into the TOP 1-3 for important queries, work on SEO should not stop. It is important not only to maintain the achieved positions, but also to increase them for other key queries, thereby increasing the overall visibility of the website. Let’s consider why it is necessary to constantly buy links, how this is related to the success of the website and what number of links is considered optimal for effective promotion.
Why can’t we stop there?
When a site reaches high positions, there is a risk that competitors can bypass it. There is a constant fight for the TOP in search results, and success depends not only on high-quality content and technical SEO optimization, but also on building up the link mass.
Example: analysis of competitors in the TOP-5 for high-frequency queries
Let’s consider a specific high-frequency request and analyze the sites that occupy the first five positions. As a rule, these sites have from 500 to 10,000 unique external links, and their link mass is growing gradually. This suggests that competitors do not rely only on organic link growth, they actively create backlinks through various channels (forums, blogs, video hosting, Q&A sites, etc.) or purchase them.
How does buying links help you maintain your position?
High-quality external links that lead to a site from authoritative resources improve the site’s authority in the eyes of search engines. Search engines such as Google evaluate the quantity and quality of incoming links, and this becomes one of the key ranking factors. Here are a few aspects that show how buying links helps maintain and improve positions:
- Increasing the authority of the site . The more quality links from unique and authoritative donors lead to the site, the higher it is rated by search engines. This increases the chance that the site will be ranked higher for various queries.
- Constant competition . Even if a site has reached the TOP-3, it is not insured against competitors not overtaking it. Without constant link building, competitors with more backlinks can easily overtake your site.
- Strengthening positions for other keywords . When a site gets to the TOP for one query, it is important to strengthen its positions for related queries, as well as promote the site for other keywords. Regularly acquiring links helps to expand the scope and strengthen positions for a wide group of keywords.
How many links are needed?
The optimal number of links for a site depends on the level of competition in the niche, the current state of the site, its authority and promotion goals. To understand how many links your project needs, it is important to analyze competitors in the TOP for target queries. Here is an example of calculation.
Example of calculating the number of links
Let’s say your site is in 10th position for a keyword, and you want to move up to the TOP 5. You conduct a competitor analysis and see the following data:
- Site in 1st position: 10,000 unique external links.
- Site in 2nd position: 8,500 unique external links.
- Site in 3rd position: 6,500 unique external links.
- Site in 4th position: 5,000 unique external links.
- Site in 5th position: 4,500 unique external links.
Your site has only 2,000 unique external links. To climb into the TOP-5, you need to increase the link mass, bringing it closer to the level of competitors. To do this, you will need to add about 3,000-4,000 quality links, distributing them on various pages of the site.
How to choose donors for buying links?
Quality donors play an important role in successful promotion. Don’t just chase quantity – it’s more important to acquire links from sites that:
- Authoritative . Sites with high trust and authority ratings (Domain Authority, Trust Flow, etc.) significantly increase the weight of the link.
- Relevant to the topic of your site . External links should be from resources that are related to the topic of your project to convey relevance.
- Have unique content and an active audience . Links from sites where the content is regularly updated and there is a live audience are more important.
Example of sources from which you can purchase links:
- Forums and Q&A sites : Help create active discussions around your topic.
- Blogs : A great source of quality, relevant links.
- Video Hosting Sites : A great way to grab attention with visual content and build a link.
- Directories and Catalogs : Sites that specialize in businesses and services can be a good source of links.
Buying links is an important element of SEO strategy, especially in competitive niches. Regularly increasing the quality link mass helps not only to maintain current positions, but also to improve ranking for other queries. The optimal number of links depends on the analysis of competitors and the level of competition in the niche. The more quality external links from unique donors your site has, the higher the chance of stable promotion in search engines.
